Our reputation is based on good old fashioned customer service from milliners who know their stuff. We know what looks good – sometimes a slight change of angle makes all the difference!
We aim to make our clients look and feel fabulous. We would never let anyone walk out onto the street in one of our hats looking less than amazing.
Lots of people ask us about the rules for choosing head wear; the simple answer is that there are none! We could say that people with small faces should wear short brims and a whole host of other guidelines but to be honest, if you feel good in a style and your are excited about it then you will wear it well. If you believe that hats don’t suit you then please come to see us.
We are proud to call ourselves a slow fashion brand, our skilled milliners design and make hats by hand using traditional millinery skills in our East London studio.
Over the years we've put many hats on many heads from Mothers of the bride to OBE recipients. We have also completed a number of special commissions for television and film including 'that hat' for Tom Hardy in BBC/FX Studio drama Taboo. Find out more about our film and tv work here.
About the team
Georgina Abbott - Owner, Milliner
Georgina’s millinery life began at the London College of Fashion in 2001. She set up her own label and launched a wholesale range that was stocked in Fenwick of Bond Street. She went on to manage events and PR for the British Hat Guild and recruited Joanna Lumley as patron. Launched in Carnaby in 2010 and voted Micro Business of the Year in 2013, Atelier Millinery has gone from strength to strength. In 2014, Georgina co-founded London Hat Week with Becky Weaver of HATalk to create a regular celebration of hats in the city that is home to some of the best milliners in the world. In 2019 Georgina and Becky joined with 32 other industry colleagues to reform The British Hat Guild chaired by Stephen Jones OBE.